{"id":4457,"date":"2026-02-06T13:58:13","date_gmt":"2026-02-06T12:58:13","guid":{"rendered":"https:\/\/fingerprint.hu\/?post_type=referencia&#038;p=4457"},"modified":"2026-02-09T11:21:39","modified_gmt":"2026-02-09T10:21:39","slug":"chengdu-gift-kiallitas-es-turisztikai-prezentacio-kinai-kulturalis-kozpontban-a-fingerprint-agency-latvanyvilagaval","status":"publish","type":"referencia","link":"https:\/\/fingerprint.hu\/en\/reference\/chengdu-gift-kiallitas-es-turisztikai-prezentacio-kinai-kulturalis-kozpontban-a-fingerprint-agency-latvanyvilagaval\/","title":{"rendered":"Chengdu Gift ki\u00e1ll\u00edt\u00e1s \u00e9s turisztikai prezent\u00e1ci\u00f3 K\u00ednai Kultur\u00e1lis K\u00f6zpontban"},"content":{"rendered":"<h2><strong>K\u00ednai ki\u00e1ll\u00edt\u00e1s \u00e9p\u00edt\u00e9s, kult\u00fara, gasztron\u00f3mia, design \u2013 \u00e9s m\u00f6g\u00f6tte a csapatunk teljes k\u00f6r\u0171 vizu\u00e1lis kivitelez\u00e9se.<\/strong><\/h2>\n<p data-start=\"465\" data-end=\"894\">K\u00ednai ki\u00e1ll\u00edt\u00e1s \u00e9p\u00edt\u00e9s &#8211;\u00a0 B<a href=\"https:\/\/www.facebook.com\/CCCBudapest\/?locale=hu_HU\"><strong>udapesti K\u00ednai Kultur\u00e1lis K\u00f6zpont<\/strong><\/a> adott otthont annak az exkluz\u00edv rendezv\u00e9nynek, amelyen <a href=\"https:\/\/www.instagram.com\/chengdu_china\/\"><strong data-start=\"557\" data-end=\"568\">Chengdu<\/strong><\/a>, a d\u00e9lnyugat-k\u00ednai metropolisz mutatta be soksz\u00edn\u0171 turisztikai vil\u00e1g\u00e1t a magyar szakmai k\u00f6z\u00f6ns\u00e9gnek. A turisztikai prezent\u00e1ci\u00f3hoz kapcsol\u00f3d\u00f3an megrendezett <strong data-start=\"725\" data-end=\"753\">Chengdu Gift ki\u00e1ll\u00edt\u00e1s<\/strong> c\u00e9lja a v\u00e1ros gazdag k\u00e9zm\u0171ves \u00e9s kreat\u00edv ipar\u00e1nak bemutat\u00e1sa volt \u2013 ehhez biztos\u00edtotta a Fingerprint Agency a rendezv\u00e9ny teljes vizu\u00e1lis arculat\u00e1t.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>A Fingerprint szerepe: l\u00e1tv\u00e1nytervez\u00e9s, gy\u00e1rt\u00e1s, install\u00e1ci\u00f3<\/strong><\/h3>\n<p>A rendezv\u00e9ny egyik legfontosabb c\u00e9lja az volt, hogy a r\u00e9sztvev\u0151k <strong>vizu\u00e1lisan is \u00e1t\u00e9lj\u00e9k<\/strong> Csengdu v\u00e1ros k\u00fcl\u00f6nleges vil\u00e1g\u00e1t. A t\u00f6rt\u00e9nelmet, a term\u00e9szetk\u00f6zeli v\u00e1rostervez\u00e9st \u00e9s az UNESCO \u00e1ltal is elismert gasztron\u00f3mi\u00e1t. Ehhez olyan <strong>vizu\u00e1lis k\u00f6rnyezetet<\/strong> kellett megalkotni, amely egyszerre eleg\u00e1ns, informat\u00edv \u00e9s m\u00e1rkaazonos.<\/p>\n<p>A <strong>Fingerprint<\/strong> kreat\u00edv \u00e9s dekor\u00e1ci\u00f3s csapata az esem\u00e9nyhez az al\u00e1bbi vizu\u00e1lis megold\u00e1sokat biztos\u00edtotta:<\/p>\n<ul>\n<li>Egyedi grafikai tervez\u00e9s \u00e9s rendezv\u00e9nyarculat<\/li>\n<li>Ki\u00e1ll\u00edt\u00e1s tervez\u00e9s<\/li>\n<li>Nagyform\u00e1tum\u00fa nyomtat\u00e1s<\/li>\n<li>Textilfalak a ki\u00e1ll\u00edt\u00e1s \u00e9s a prezent\u00e1ci\u00f3 t\u00e9rbeli h\u00e1tter\u00e9hez<\/li>\n<li>Fot\u00f3fal a l\u00e1togat\u00f3kkal val\u00f3 k\u00f6z\u00f6s k\u00e9pekhez<\/li>\n<li>Rollupok nyomtat\u00e1sa a Chengdu Gift kollekci\u00f3 tematikus egys\u00e9geihez<\/li>\n<li>Brandelt fot\u00f3z\u00e1si elemek, dekor\u00e1ci\u00f3s sign-ok<\/li>\n<\/ul>\n<p>A rendezv\u00e9nydekor\u00e1ci\u00f3t a helysz\u00edni adotts\u00e1gokhoz igaz\u00edtva tervezt\u00fck meg, k\u00fcl\u00f6n figyelmet ford\u00edtva a fot\u00f3zhat\u00f3s\u00e1gra, a mozg\u00e1stervez\u00e9sre \u00e9s a m\u00e1rka\u00fczenet vizu\u00e1lis megjelen\u00edt\u00e9s\u00e9re.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/kNHb1UPrJ_I?si=m7LONRi17DMrzTou\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><strong>Chengdu, a pand\u00e1k metropolisza \u00faj arc\u00e1t mutatta meg<\/strong><\/h3>\n<p>B\u00e1r <strong>Csengdut<\/strong> sokan az \u00f3ri\u00e1spand\u00e1k otthonak\u00e9nt ismerik, a v\u00e1ros m\u00e1ra K\u00edna egyik <strong>legdinamikusabban fejl\u0151d\u0151 metropolisza.<\/strong> Egyszerre \u0151rzi 4500 \u00e9ves kultur\u00e1lis \u00f6r\u00f6ks\u00e9g\u00e9t, mik\u00f6zben <strong>\u00f6kol\u00f3giai v\u00e1rosk\u00e9nt<\/strong> is p\u00e9ld\u00e1t mutat. A v\u00e1rost t\u00f6bb mint 1500 park, 10 000 km z\u00f6ld\u00fat \u00e9s p\u00e1ratlan term\u00e9szeti k\u00f6rnyezet sz\u00f6vi \u00e1t, ahol a h\u00f3f\u00f6dte hegycs\u00facsok l\u00e1tv\u00e1nya is a mindennapok r\u00e9sze.<\/p>\n<p>A v\u00e1ros m\u00e1sik k\u00fcl\u00f6nlegess\u00e9ge a <strong>gasztron\u00f3mia<\/strong> \u2013 Chengdu a vil\u00e1g els\u0151 \u00e1zsiai v\u00e1rosak\u00e9nt nyerte el az UNESCO \u201eCity of Gastronomy c\u00edmet, t\u00f6bb mint <strong>300.000 \u00e9tteremmel<\/strong>, \u00e9s ikonikus hot pot kult\u00far\u00e1val.<\/p>\n<p>A rendezv\u00e9ny k\u00fcl\u00f6nleges sz\u00ednfoltja volt a <strong>Chengdu Gift ki\u00e1ll\u00edt\u00e1s.<\/strong> A l\u00e1togat\u00f3k megismerhett\u00e9k a helyi k\u00e9zm\u0171vess\u00e9g \u00e9s kort\u00e1rs kreat\u00edv ipar legszebb alkot\u00e1sait \u2013 selyemre \u00e1lmodott szecsu\u00e1ni h\u00edmz\u00e9sek, modern designba \u00fcltetett panda mot\u00edvumok \u00e9s hagyom\u00e1nyos teah\u00e1zi kult\u00fara ihlette eml\u00e9kt\u00e1rgyak v\u00e1rt\u00e1k az \u00e9rdekl\u0151d\u0151ket.<\/p>\n<h3><strong>Egy rendezv\u00e9ny, amely t\u00f6rt\u00e9netet mes\u00e9l \u2013 vizu\u00e1lisan is<\/strong><\/h3>\n<p>A <strong>Fingerprint<\/strong> <strong>Agency <\/strong>sz\u00e1m\u00e1ra a ki\u00e1ll\u00edt\u00e1s vizu\u00e1lis vil\u00e1g\u00e1nak megalkot\u00e1sa nemcsak nyomdai feladat volt, hanem val\u00f3di <strong>branding kih\u00edv\u00e1s, azaz<\/strong> hogyan mes\u00e9lj\u00fck el egy t\u00e1voli v\u00e1ros t\u00f6rt\u00e9net\u00e9t vizu\u00e1lisan, egyetlen t\u00e9rben, n\u00e9h\u00e1ny n\u00e9gyzetm\u00e9teren.<\/p>\n<p>A v\u00e1laszt a r\u00e9szletekben tal\u00e1ltuk meg a ki\u00e1ll\u00edt\u00e1s \u00e9p\u00edt\u00e9s tervez\u00e9s folyam\u00e1n.. Az arculati sz\u00ednek \u00e9s anyaghaszn\u00e1lat \u00f6sszehangol\u00e1s\u00e1ban, a storytellingre \u00e9p\u00edtett dekor\u00e1ci\u00f3s elemekben \u00e9s a fot\u00f3z\u00e1si h\u00e1tterek tudatos kialak\u00edt\u00e1s\u00e1ban. Minden egyes nyomtatott fel\u00fclet azt a c\u00e9lt szolg\u00e1lta, hogy a r\u00e9sztvev\u0151k ne csak l\u00e1ss\u00e1k, hanem <em>\u00e9rz\u00e9kelj\u00e9k<\/em> is, mit jelent Csengdu: m\u00falt, moderns\u00e9g, gasztron\u00f3mia, term\u00e9szet \u2013 \u00e9s soksz\u00edn\u0171s\u00e9g.<\/p>\n<h3><strong>3 dimenzi\u00f3s ki\u00e1ll\u00edt\u00e1s l\u00e1tv\u00e1nytervez\u00e9s, amikor fontos az els\u0151 benyom\u00e1s<\/strong><\/h3>\n<p>Az ilyen <strong>kultur\u00e1lis \u00e9s turisztikai esem\u00e9nyek<\/strong> kivitelez\u00e9se sor\u00e1n k\u00fcl\u00f6n\u00f6sen fontos, hogy a vizu\u00e1lis megjelen\u00e9s <strong>\u00e9rt\u00e9ket k\u00f6zvet\u00edtsen, ne csak d\u00edsz\u00edtsen<\/strong>. Mi a Fingerprintn\u00e9l ezt tartjuk szem el\u0151tt minden egyes projekt\u00fcnk sor\u00e1n. A Chengdu prezent\u00e1ci\u00f3 is bizony\u00edtja: egy j\u00f3l megalkotott rendezv\u00e9nyarculat k\u00e9pes <strong>\u00f6sszek\u00f6tni kult\u00far\u00e1kat \u00e9s t\u00f6rt\u00e9neteket<\/strong>.<\/p>\n<h3><strong>Szeretn\u00e9l eml\u00e9kezetes, vizu\u00e1lisan er\u0151s rendezv\u00e9nyt?<\/strong><\/h3>\n<p>\ud83d\udce9 <a href=\"https:\/\/fingerprint.hu\/en\/contact-2\/\"><strong>K\u00e9rj aj\u00e1nlatot t\u0151l\u00fcnk<\/strong><\/a>, ha ki\u00e1ll\u00edt\u00e1shoz, turisztikai prezent\u00e1ci\u00f3hoz, szakmai konferenci\u00e1hoz keresel <strong>l\u00e1tv\u00e1nyos \u00e9s professzion\u00e1lis vizu\u00e1lis megold\u00e1st<\/strong> \u2013 textilfalt\u00f3l a brandingig, a tervez\u00e9st\u0151l a kivitelez\u00e9sig.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Budapesti K\u00ednai Kultur\u00e1lis K\u00f6zpont adott otthont annak az exkluz\u00edv rendezv\u00e9nynek, amelyen Csengdu, a d\u00e9lnyugat-k\u00ednai metropolisz mutatta be soksz\u00edn\u0171 turisztikai vil\u00e1g\u00e1t a magyar szakmai k\u00f6z\u00f6ns\u00e9gnek. A turisztikai prezent\u00e1ci\u00f3hoz kapcsol\u00f3d\u00f3an megrendezett \u201eChengdu Gift\u201d ki\u00e1ll\u00edt\u00e1s c\u00e9lja a v\u00e1ros gazdag k\u00e9zm\u0171ves \u00e9s kreat\u00edv ipar\u00e1nak bemutat\u00e1sa volt \u2013 ehhez biztos\u00edtotta a Fingerprint a rendezv\u00e9ny teljes vizu\u00e1lis arculat\u00e1t.<\/p>","protected":false},"featured_media":4459,"menu_order":0,"template":"","meta":{"_acf_changed":false},"munka_jellege":[30,77,90],"class_list":["post-4457","referencia","type-referencia","status-publish","has-post-thumbnail","hentry","munka_jellege-grafikai-tervezes","munka_jellege-reklamdekor","munka_jellege-rendezveny-kiallitas-roadshow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>k\u00ednai ki\u00e1ll\u00edt\u00e1s \u00e9p\u00edt\u00e9s \u00e9s kivitelez\u00e9s Chengdu v\u00e1ros 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