For years, Fingerprint has been dealing with the publicity of Denti System Ltd., a company developing and manufacturing dental implantations. This prestigious implantology company took part in the Cologne 2011 International Dental Show (IDS), which we also wanted to see for ourselves, so we accompanied them.
As this biannual exhibition is the most popular event of the international dental market, it was an excellent opportunity for us to learn more about the latest Western European trends of health care marketing. Exhibitors came from nearly every country of the world and the most prestigious dental companies were meeting in a space of almost 150,000 square metres. From what we saw, even though spectacular and high standard 3D design, LCD walls, light effects and animation as well as online activity are gaining more and more ground, people are still fond of actual, hand-held catalogues. Especially if the material is of high quality, touching the reader visually as well as emotionally. We were filled with a feeling of satisfaction when we saw that we are internationally competitive in image design, typography and printing work alike, proven by the fact that a great number of visitors came to see the stall of Denti System, whose image had been conceived and created in our studio.