Great vintage, great wine!
Contemporary name selection, unique special packaging design and label production. The final designs were modelled in 3D to facilitate decision making.
Utilizing the entire surface of the bottle, we designed and manufactured a special artistic covering for this winery’s finest production.
The unique graphic design and packaging solution created for this Tokaj winery has resulted in a large number of customers choosing this product, based almost as much on its appearance as on its undoubted quality.
Our advertising agency was invited to prepare a new marketing strategy and communication activity plan for the company, to create the core image for the brand, and the design and printing of all packaging for the full range of wines.
EVEN A GOOD WINE NEEDS PROPER MARKETING!
The aim of the campaign is to reposition and increase the sales of Angyal winery and its products.
Thanks to the renewed marketing concept and design of the wine range, the company has been able to reach both wider and more exclusive customer circles.
The wine packaging has also been featured on
borcsomagolas.hu
An important element in the 360-degree wine communication is the development of a responsive website, the preparation of its textual content and design. The wordpress website introduces the world of wine-making, technology, wines and hostelries.
Proper SEO optimization is essential in creating a professional website, on which we have worked with our Google-crazy senior content development and online optimization marketing colleagues.Situated in the famous wine-growing area of Tokaj-Hegyalja, the Angyal winery and vineyard is located next to the village of Rátka. On our estate of nearly thirty hectares, we grow the three varieties of vine most characteristic of Hegyalja: Furmint, Hárslevelű and Yellow Muscat.
Our task was to organize the marketing activities of Angyal winery, upgrading their image, preparing and designing packaging, updating their activities and appearance in line with 2019 trends, and delivering the greatest impact to the identified target market. Our focus area was the development of appropriate external and internal communication channels,
and our marketing goal was to achieve a significant boost in the perceived prestige of Angyal winery.
Macro analysis
Environment and Company Testing
Company Analysis – Defining Short and Long Term Goals
Examining corporate culture
SWOT analysis and PEST analysis and evaluation
Strategic thinking and planning: tactics – i.e. setting up a workflow
Performing segmentation tasks for a B2C segment
Targeting – Selecting and Identifying a Target Group
Examination of B2C insights
Product line repositioning
Media consumption research by target group – online, offline, social media analysis
Setting up a communication mix – Creating a fully budgeted media plan
Establishing a communication career model
Logo and corporate identity graphic design
Defining and applying fonts
Creating plans for advertising and basic layouts
Slogan writing with target-group testing
Formulating communication messages for wine merchants, commercial chains and consumers
Brand name cultural research and analysis
Signal system study and design
Style and current trend study
Choosing wine names
Integrated design and symbol definition – key visual definition
Division of wines by category
Graphic design of front and rear wine labels
Wine ornamental packaging and box design
Modelling 3D bottle plans with label application using CGI
Printing production of packaging test samples
Production of final wine packaging, labels, packaging materials
