Angel lights

Message: Tokaji Top Selection Furmint

Angyal borászat borcsomagolás - Üzenet furmint címke

Great vintage, great wine!
Contemporary name selection, unique special packaging design and label production. The final designs were modelled in 3D to facilitate decision making.

MOSOLY TOKAJ: DECORATIVE GIFT PACKAGING FOR A VERY SPECIAL WINE

Angyal borászat - borcsomagolás - Mosoly cuvée díszcsomagolás

Utilizing the entire surface of the bottle, we designed and manufactured a special artistic covering for this winery’s finest production.
The unique graphic design and packaging solution created for this Tokaj winery has resulted in a large number of customers choosing this product, based almost as much on its appearance as on its undoubted quality.

BRAND STRATEGY BASED ON MARKET RESEARCH

Our advertising agency was invited to prepare a new marketing strategy and communication activity plan for the company, to create the core image for the brand, and the design and printing of all packaging for the full range of wines.

EVEN A GOOD WINE NEEDS PROPER MARKETING!

The aim of the campaign is to reposition and increase the sales of Angyal winery and its products.

Thanks to the renewed marketing concept and design of the wine range, the company has been able to reach both wider and more exclusive customer circles.

The wine packaging has also been featured on
borcsomagolas.hu

ANGYAL WINERY WEBPAGE DEVELOPMENT

An important element in the 360-degree wine communication is the development of a responsive website, the preparation of its textual content and design. The wordpress website introduces the world of wine-making, technology, wines and hostelries.

Proper SEO optimization is essential in creating a professional website, on which we have worked with our Google-crazy senior content development and online optimization marketing colleagues.

ANGYAL WINERY MARKETING AND PACKAGING REDESIGN

Situated in the famous wine-growing area of Tokaj-Hegyalja, the Angyal winery and vineyard is located next to the village of Rátka. On our estate of nearly thirty hectares, we grow the three varieties of vine most characteristic of Hegyalja: Furmint, Hárslevelű and Yellow Muscat.

Our task was to organize the marketing activities of Angyal winery, upgrading their image, preparing and designing packaging, updating their activities and appearance in line with 2019 trends, and delivering the greatest impact to the identified target market. Our focus area was the development of appropriate external and internal communication channels,
and our marketing goal was to achieve a significant boost in the perceived prestige of Angyal winery.

Elements of the marketing plan

Macro analysis

Environment and Company Testing

Company Analysis – Defining Short and Long Term Goals

Examining corporate culture

SWOT analysis and PEST analysis and evaluation

Strategic thinking and planning:  tactics – i.e. setting up a workflow

Performing segmentation tasks for a B2C segment

Targeting – Selecting and Identifying a Target Group

Examination of B2C insights

Product line repositioning

Media consumption research by target group – online, offline, social media analysis

Setting up a communication mix – Creating a fully budgeted media plan

Establishing a communication career model

ELEMENTS OF AN INTEGRATED IMAGE PLAN

Logo and corporate identity graphic design

Defining and applying fonts

Creating plans for advertising and basic layouts

Slogan writing with target-group testing

Formulating communication messages for wine merchants, commercial chains and consumers

PLANNING AND MANUFACTURING GRAPHIC ELEMENTS OF WINE PACKAGING

Brand name cultural research and analysis

Signal system study and design

Style and current trend study

Choosing wine names

Integrated design and symbol definition – key visual definition

Division of wines by category

Graphic design of front and rear wine labels

Wine ornamental packaging and box design

Modelling 3D bottle plans with label application using CGI

Printing production of packaging test samples

Production of final wine packaging, labels, packaging materials

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