Residential marketing - full campaign management

The investor, ARB Invest Kft., has entrusted Fingerprint Advertising Agency with the full marketing service of the project. The marketing task covers all areas from image design to website development, online campaigns and classic PR activities.

On the corner of Soroksári út and Vágóhíd utca, in one of the most dynamically developing neighbourhoods of Budapest, the Allure Residence Budapest residential complex, an investment of ARB Invest Kft. The project, consisting of 520 new, sunny, well-positioned apartments, has an excellent location. Located just around the corner from the Danube bank, the Palace of Arts (MÜPA) and the National Theatre, it is an attractive investment opportunity as well as a home.

To market your apartment complex effectively, we started with the basics. The first stage of the work involved creating a unique logo and branding for the project. We then used this as a basis for the design of the exhibition stand decorations to support the sales. We also designed and printed sales brochures and leaflets for the professionals selling the property. All this gives the complex a cohesive look and feel that authentically conveys premium quality and a modern lifestyle.

When developing the website, we paid particular attention to making it not only informative, but also user-friendly, mobile-optimised and SEO-ready. The web presence was also supported by active online marketing campaigns. We manage targeted Google and Meta PPC ads, and keep visitors' attention with constantly updated social media content.

At the same time, we also provide a classical media presence. National PR and media buying will be arranged, all with the aim of raising the profile of the project. The sales team also participated in home creation exhibitions, for which we designed and produced mobile, easy to set up displays.

The Allure Residence residential project is an excellent example of how a well thought-out, integrated residential marketing strategy can be effective. Fingerprint's team is not just supplying tools, but thinking in terms of long-term branding. Real estate marketing campaign from the first floor plan to the last sold apartment.

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