Author: Eszter Hajdu

Food branding - The importance of marketing strategy in food marketing

The food industry is a dynamic and competitive sector where consumer habits, trends and technologies are constantly changing. In this environment, an effective Food branding and marketing strategy not only provides a competitive advantage, but is an essential element for long-term success. But why is marketing strategy so important in this industry and how does it contribute to business results? 1. A [...]

Why is a consistent and effective brand image important and how do we create it?

A pipe, an apple that has been bitten into or two red bulls - no need to mention the names of the companies, we all know it's Nike, Apple and Red Bull, that's the brand image. How is this possible? Such is the power of a strong and attractive image, properly supported by marketing and communication. Do you want your company to [...]

The role of Public Relations: the secret weapon of strong branding

In the dynamic world of marketing, Public Relations (PR) often plays a prominent role in any successful brand strategy. But what exactly is public relations branding and how is it different from advertising? More importantly, how does it contribute to brand building and why is it essential for businesses today? Let's examine these questions to explore the role of PR in marketing [...]

The search engine optimisation process. How long does it take for SEO to show results?

The visibility of a business website can mean the difference between survival and success in today's digital marketplace. A website should be the gateway to your brand's digital presence, optimised to attract and engage users from all corners of the internet. To achieve visibility, it is necessary to use search engine optimization (SEO), as it is an essential tool for building trust and [...]

5 wine marketing tactics that really work

Wine as an industry has become increasingly diverse, with unprecedented quantities of wine available to consumers. Whilst this is great news for consumers, producers are increasingly challenged by the noise in the market and therefore need to take a more strategic approach to their marketing. Wineries have long relied on traditional strategies to promote their products, but digital marketing [...]

How to improve your local SEO with a Google My Business profile

By developing local SEO, you can conquer the web. In this blog post we explore the realm of Google My Business Profiles and answer a common question, what is local SEO? This article is a straight-talking guide that everyone can understand and is 90% free of SEO jargon! What is local SEO? Using local SEO [...]

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