APARTMENT PURCHASE INCENTIVE MARKETING STRATEGY
ARB Invest Ltd. has invested in developing the Allure Residence Budapest housing complex located in the area bordered by Soroksári út and Vágóhíd utca. Allure Residence Budapest – 530 new, sunny, temptingly cozy apartments a stone’s throw from the banks of the Danube, the Palace of the Arts (MÜPA) and the National Theatre. We won the advertising agency commission for the full marketing strategy of the residential park, within the framework of which we developed the marketing strategy, media plan, logo and image, exhibition stand decorations and printed publications. Our next task is to improve their website and online marketing – managing SEO, social media, google ads – as well as classical media slots and PR activities.