VR and AR development - Explore the exciting digital world

Augmented and virtual reality development. Virtual reality (VR) and augmented reality (AR) technologies open up new dimensions to enhance the user experience. These technologies allow users to experience interactive and immersive experiences that would not be possible today using traditional methods. Whether it's a product launch, an educational programme or a marketing campaign, we can help you take advantage of the latest VR and AR technology trends.

Why is VR/AR development important in marketing?

With the rapid evolution of the digital world, static content is gradually being replaced by immersive experiences and a well-executed VR/AR solution:

• It enables deeper product or brand knowledge,
• Raises the visual level of the campaign,
• It supports sales in an interactive way,
• It attracts new customer segments - in particular Generation Z and Y.

What VR/AR developments do we offer?

• Product presentation VR/AR: Virtual or augmented reality demonstrations based on 3D modelling to help you experience product features and benefits
• Interactive marketing campaigns: Virtual flyers, AR filters or even spatial games to make your brand presence unique
• VR showroom tour: Especially useful for real estate, interior design or event management, where the client can walk around the virtual space in real time
• Training, education, onboarding: Situations simulated with VR tools to ensure better learning and integration for employees and customers
• Paper-based VR glasses: instead of expensive VR glasses, the user uses their own phone, which they place in a paper glasses case and off they go!

How do we help you develop augmented and virtual reality?

• Developing custom applications: We create unique VR and AR applications that provide an immersive and interactive experience.
• Interactive product demonstrations: Virtual showrooms and interactive product demonstrations give users a realistic experience of the products.
• Educational programmes: We develop innovative VR/AR-based educational programmes that effectively deliver the curriculum and increase student engagement.
• Marketing campaigns: We can help your brand stand out from the competition and capture the attention of your audience with special VR/AR marketing campaigns.

When should you invest in VR AR development?

• Before a new product launch or campaign
• Before an international fair, exhibition or event
• If you want to differentiate yourself from the competition
• If you want to showcase your hard-to-sell product or service digitally

Most popular VR glasses in 2025

• Meta Quest 3: One of the best-known, fully self-contained VR headsets, with powerful hardware and augmented reality (MR) capabilities. Website: HERE
• HTC VIVE Pro 2: Professional VR goggles with extremely sharp images, ideal for business and industrial applications and simulations. Website: HERE
• PlayStation VR2: Sony's next-generation VR headset for the PlayStation 5 console, especially popular with gamers. Website: HERE
• Pico 4: A lightweight, all-in-one VR headset, popular mainly in Europe and Asia, for both corporate and entertainment use. Website: HERE
• Varjo XR-4 Series: High resolution, mixed reality optimised glasses for industrial, medical and simulation environments. Website: HERE
• Valve Index: A high-precision, PC-based VR system for advanced users, particularly popular in the gaming and developer communities. Website: HERE

Ready to take your brand to the next level? Get in touch with us, and let's start working together!