City Marketing in the service of Szeged - Digital and print solutions to promote local tourism and events

Szeged, the cultural and economic centre of the Great Plain, attracts hundreds of thousands of visitors every year. The city's rich architectural heritage, outdoor programmes and gastronomic festivals provide an excellent basis for a well thought-out and conscious city marketing strategy. Fingerprint Advertising Agency has been working with the city of Szeged for more than a decade to provide a professional and coherent image for the city in the field of tourism and event marketing.

Tourism marketing communication and branding

Our agency is responsible for the design and production of many information and tourism publications, maps and printed material. We pay attention to practicality, aesthetics and authenticity in the production of multilingual brochures, pocket maps, information booklets and logoed souvenirs presenting the city. These tools not only help tourists to find their way around, but also contribute to the positive image of Szeged.

Event Marketing: Szeged Wine Festival, Wine Fair and Christmas Fair

The Szegedi Városkép Kft.'s flagship events - such as the Szeged Wine Festival, the Wine Market or the Christmas Fair - attract tens of thousands of visitors every year. Every year, our advertising agency designs the image of these events, the graphic design of their marketing materials, and provides the printing and digital advertising media. The goal of our work is to make these events stand out not only locally, but nationally with their visual and communication quality.

Website development and digital presence for city marketing

Today, tourism and city marketing are unthinkable without a strong digital presence. Our team develops and operates the central website of Szegedi Városkép Kft.szvp.hu), and the websites of related events, such as the Szeged Wine Festival (szegediborfesztival.hu) and the Bortér website (borter.huOur websites are responsive, user-friendly and optimised according to SEO rules

Exhibition Installations

To support tourism marketing, we are planning portable promotional items for tourism exhibitions at home and abroad, including flags, roll-ups and host stands. From our decor factory, these items are of the highest quality, ensuring that the city of Szeged is always presented in the best light.

Shooting videos

Several educational videos for the population of Szeged have been made to improve „living together”:

Summary

Fingerprint Reklámagentur contributes to the increase of the tourist attractiveness and brand value of Szeged with its complex city marketing solutions. We are proud to be able to contribute to the development of the city year after year - be it offline or online communication, visual identity of events or tourism publications.

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