PPC Campaign Management - Effective online advertising for your business

Effective PPC campaign management supports your brand, giving you increased visibility in your target market. Build with us on Google and Meta, effective ad management from our online marketing team! We develop a relevant advertising strategy, optimize keywords and ads to ensure every click represents maximum value for your brand. We monitor and fine-tune your PPC campaigns on an ongoing basis to ensure the highest ROI and increase your business' online presence. We manage Google Ads and Meta Business Manager at a high level.

What is a PPC campaign?

A PPC (Pay-Per-Click) campaign is a form of online advertising where you only pay when someone clicks on your ad. This allows you to cost-effectively target potential customers and drive instant traffic to your website.

Why start a PPC campaign?

• Instant results: PPC ads appear quickly in search results, so you can increase your website traffic in a short time.
• Targeted advertising: you can specify exactly who sees your ads, for example by geographic location, interest or device.
• Cost control: you decide how much you spend per day or per month, so you can easily track your advertising spend.

PPC campaign types - What types of advertising can I choose from?

• Search campaigns (Search Ads): The best-known type of PPC campaign, which appears in Google search results based on keywords. Ideal for those who are actively searching for a specific product or service.
• Display campaigns: Image or animated banner ads that appear on websites, YouTube or the Google Display network. An excellent tool to increase brand awareness.
• Remarketing campaigns, PPC retargeting: It targets people who have already visited your website but have not converted. It's an effective way to entice people back.
• Shopping campaigns: Google Shopping is a form of advertising for e-commerce websites that displays a product photo, price and merchant name at the top of search results.
• YouTube video ads - Video Ads:  PPC video campaigns appear before, during or alongside YouTube videos. Ideal for increasing brand awareness or product promotion.
• Local campaigns: Local Ads is online local marketing specifically for businesses with physical stores. It helps increase traffic on Google Maps, search and other local platforms.
• App promotion campaigns: A PPC campaign that encourages the download of mobile apps via Google Play or App Store.

How do we help with PPC campaigns?

• Keyword research: We find the most relevant keywords your target audience is looking for. We optimise your keywords to YOAST on your website.
• Relevant advertising strategy: We develop an advertising PPC strategy that targets potential customers across Google Search, Google Display and Meta (Facebook and Instagram).
• Keyword optimisation: We optimise your keywords, set up SEO on your website to ensure that every click represents maximum value for your brand.
• Optimising ads: We'll make sure your ads are creative, engaging and relevant to your target audience, increasing conversion rates.
• Continuous monitoring and fine-tuning: We constantly monitor and optimise your campaigns to ensure the highest ROI.
• High level platform management: We're highly skilled in managing Google Ads and Meta Business Manager tools to ensure your campaigns perform at their best.

Ready to take your brand to the next level? Get in touch with us, and let's start working together!