Tourism marketing trends 2025

In 2024, Hungarians spent HUF 1 585 billion on foreign travel, the highest amount since the epidemic. The travel industry has fully recovered and consumer demand has never been so high. Travellers are planning with digital tools, so media spending is also stretched. It begs the question: how can a brand's credibility be proven and how relevant is its marketing strategy in this competitive environment of Tourism Marketing Trends 2025?

Here are the 6 key tourism marketing trends in the travel industry that can be used to address the issues just mentioned.

Fully optimised Google Business profile

As the first place people use to search for information is Google, this is one of the easiest marketing aspects to increase the online visibility of travel-related services.
A Google Business profile now allows the insertion of posts and visual elements to better engage potential customers. Create branded graphics or images, such as logos, photos or illustrations, which can be shared alongside articles and key business themes. These graphics should be designed to be attractive to the first visitors from Google.
Also, the more ratings and reviews you collect - at least ten - the clearer it is to potential customers that you are trustworthy and experienced.

Video content is key

As the world continues to shift towards digital solutions, people's attention spans are getting shorter. Blog posts and content marketing work well to increase traffic. But if you combine these efforts with short, visually appealing videos on fast-growing platforms like TikTok and Instagram, or Youtuve Shorts, you can expand your target audience and your site's traffic potential. Definitely worth considering, as around eight new users join TikTok every second!
Yet most businesses, from most areas and sectors, are only just starting to experiment with video.

Travel companies should also join in the video production, for purposes such as:
Sharing summer experiences with potential customers
Providing information about a country's favourite destinations
Presentation of the different activities at the destination
Show what makes the country or destination special

Be modern is one of the key things in travel marketing trends 2025!

The rise of augmented and virtual reality

Augmented Reality (AR) and Virtual Reality (VR) are innovative technologies that help companies revolutionise their marketing strategies. They provide consumers with an immersive experience that allows them to discover destinations before they even set off. Travel companies can use AR and VR to showcase their facilities or different attractions and destinations. This trend increases pre-travel excitement as potential visitors can feel as if they are already on site before they book.

Focus on ecotourism

Ecotourism is a form of travel that preserves the natural environment and improves the well-being of local people. In other words, travellers not only want to enjoy nature, they also want tourism to benefit local communities.

Ecotourism is a growing phenomenon in the travel industry and an important trend in travel marketing trends during 2025. And now, more than ever. Travelers are aware of their ecological footprint and are looking for travel options that minimize their impact. This change in behavior is driving a shift in the industry and, correspondingly, in marketing efforts.
Ecotourism marketing tends to focus on specific target groups. Younger generations, especially Generation Z and millennials, are the most interested in sustainable travel.

Marketing efforts should therefore be adapted to the platforms and content styles that these groups prefer. This includes using popular social media platforms such as TikTok, Instagram and YouTube. But it is important to remember that efforts should not appear greenwashing.

Use of microinfluencers

Tourism marketing trends 2025 Opinion leaders Influencer collaborations will continue to be an effective marketing strategy. Influencer content on social media has inspired travellers to discover new destinations, with 86% of people becoming more interested in a destination after seeing images of it in their newsfeed.
The trend will evolve, shifting from big celebrities to smaller but dedicated micro-influencers. An influencer you meet may only have thousands of followers, but it's still a huge reach in terms of views and we know that there are hundreds of thousands of microinfluencers. Luckily, there are agencies like us that specialise in finding the right names for your brand, using the latest tools available.

The importance of personalisation

Providing a one-size-fits-all service no longer works in travel agencies. The travel industry is increasingly focusing on personalisation and tailoring programmes to individual preferences and needs. This trend provides a more relevant and satisfying experience for customers.
Data analysis has shown that this approach allows travel brands to connect more effectively with their customers, often resulting in stronger customer loyalty. Customers are more likely to use a service from a company that understands their preferences.
The Fingerprint Agency team uses the latest and most reliable marketing strategies to create engaging content and be part of the tourism marketing trends 2025. Our capabilities include creating engaging videos, photos, display and print ads, and a variety of content.