Wine as an industry has become increasingly diverse, with unprecedented quantities of wine available to consumers. Whilst this is great news for consumers, producers are increasingly challenged by the noise in the market and therefore need to take a more strategic approach to their marketing. Wineries have long relied on traditional strategies to promote their products, but the opportunities offered by digital marketing are opening up new horizons. In this article, we share our top wine marketing tactics for 2025 that take an integrative approach, combining traditional and digital strategies.

The challenges of wine marketing in 2025

When developing a marketing strategy for your winery, there are some important aspects to consider. First, the industry is saturated with wine brands, making it increasingly difficult to gain market share. Second, effective wine marketing requires an understanding of the complex world of winemaking and how to convey the stories behind the bottles. In addition, there are strict compliance standards - from labelling to advertising - that must be met.

Before we start the winery marketing process

The first step to creating a successful marketing campaign is to consolidate your brand position. Your brand message strategy should tell a compelling story that highlights what makes your wine brand unique. A good brand message will showcase your brand's personality and values, while presenting a consistent narrative about your wines and your company. This narrative becomes the common thread that weaves together all of your marketing efforts, regardless of platform or medium.

Increase your chances of success

Whether you are a new or established wine brand, you can maximise your marketing effectiveness with the following tactics, winery marketing tips:

Storytelling and authenticity: Sharing your winery's story, including its history, winemaking process and commitment to sustainability, can create a stronger emotional connection with consumers. Authenticity is essential in your brand message as it builds trust and loyalty.

Developing graphic, photo and video content: Updating your visual content can help tell your brand story and draw more attention to your wine brand, both online and in-store. Creative, high-quality and unique images will help your brand stand out from the competition.

Sustainability and green initiatives: Highlighting your commitment to sustainability in your winemaking, packaging and business operations can appeal to environmentally conscious consumers. Highlighting environmentally friendly practices in your brand image can differentiate you and attract a niche market segment.

Customer feedback and adaptation: Regularly collect feedback from customers and adjust your branding and marketing strategies accordingly. This ongoing dialogue with your audience can help you stay relevant and meet their changing needs.

Here are 5 more winery marketing tips on how to improve your brand marketing strategy

Community building with organic social media content

Regardless of your marketing budget, building a dedicated social media follower base should be part of your strategy. Remember that Instagram has 2 billion monthly active users, while Facebook has nearly 3 billion. With numbers like these, it's a safe bet that your future customers are currently on social media.
If you're not actively building your social media audience, you're already behind your competitors. The good news is that a well-planned content strategy and a consistent posting schedule can help you grow a loyal audience quickly.
It is not necessary to be present on every single social media platform. Instead, choose the platforms that match your brand message, marketing goals and content creation skills as you build your winery marketing.

Increase brand awareness and retail sales through social media advertising

Paid social media advertising is a cost-effective way to generate massive exposure and increase brand awareness without going over budget - especially compared to other forms of wine advertising. With a budget as low as 50,000 HUF per month, you can generate hundreds of thousands of impressions at a low CPM (cost per thousand impressions).
For our past clients, we've used page likes, sponsored post ads and geo-targeted ads to increase brand awareness strategy, social media following and engagement.
Page likes ads: increase the number of likes on the winery's Facebook page. If your target audience spends a lot of time on Facebook, this can be a valuable ad to increase credibility.
Sponsored post ads: increase the reach of your organic social media content by generating more impressions and engagement with your advertising budget. Meta shows your post to users whose interests and demographics are similar to your current follower base. Your followers are also more likely to see and engage with these posts.
Geographically targeted brand awareness ads: these ads are shown to users within a specific geographic area of your choice, ideally in cities where your wines are marketed or where you are actively seeking distribution opportunities.

Increase your followers with social media competitions

Sweepstakes via social media are a great way to increase your audience by requiring them to follow your page to participate.
You can increase your reach even further through sweepstakes by including a brand partner. Cheese companies, wine or kitchen accessory brands, or cookbook authors are all great options. Sweepstakes can be promoted on the social media pages of all participating brands, maximizing reach and generating more impressions. You can also create shared social media content to post on all accounts before the sweepstakes. In addition to engaging brand partners, influencer marketing can also be a good option if you have the budget for it. Influencers can also generate huge reach for a brand.

Connecting with the media in new ways, through face-to-face and virtual events

Wine marketing in 2025: Hosting wine dinners or tasting events is a great way to showcase your wines. They are a great way to let people get to know your wines without having to buy bottles. People get the chance to learn the stories behind the labels and what makes your wines unique.

Also, consider organising virtual tasting events or panel discussions focusing on topics that highlight your unique selling points. This way, you can provide more information about your portfolio, winery history, new releases and current innovations, while sharing your brand story in an impactful way.

Email marketing is essential

According to the SVB Direct-to-Consumer Wine Report 2025, email marketing is still an effective marketing tool for most wineries. An email marketing program is an important part of cultivating relationships with existing and potential consumers. Moreover, when done well, it can generate significant direct-to-consumer revenue. A carefully crafted email marketing schedule will allow your wine marketing in 2025 efforts to consistently impress your customers and achieve the best possible return on investment for your wine marketing strategy.

The wine marketing tactics mentioned above can inspire your thinking and give you creative ideas on how to increase your winery's brand awareness and ultimately sell more products. If you're curious about which strategies would be most effective for your business, or want to find a tailored approach, contact us today to explore how we can work together to best serve you.

Wine packaging development on the Borcsomagola.hu website.

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