Media planning and buying. Why is it not enough to simply advertise?
The key to success in media planning and buying is to reach your target audience effectively with the right messages. To do this, a well-developed media strategy is essential during the advertising campaign planning process, optimised for the target audience, maximising visibility and amplifying impact and reducing costs. Media planning and buying is now much more than just booking some advertising space. In the digital noise where everyone communicates, real impact starts where there is a strategy behind the ad. A simple ad alone is no guarantee of success - but a well-developed, targeted and optimised media plan is.The concept of media: HERE you can read.
How do we help you with media planning and buying?
- Develop a media strategy: During the media planning and buying process, we'll help you develop a comprehensive strategy to ensure your ads appear in the right place at the right time.
- Media selection: We will select the most appropriate print, online or other electronic media platforms, social media channels where your ads will have the greatest impact.
- Media management: We manage the media mix, creating and managing content from newspapers, billboards, digital platforms, television and radio channels.
- Maximising efficiency: We use our analysis and optimisation processes to ensure your campaign gets the best possible results.
What media channels do we use?
- Print media: Newspapers, professional and lifestyle magazines
- Online media: Websites, social media platforms (Facebook, Instagram, TikTok, Pinterest, LinkedIn, Reddit)
- Electronic media: National and local TV, radio
- Outdoor advertising: Giant posters, city lights, other outdoor advertising surfaces
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Online magazines - to boost your digital presence, with a few tips:
| Magazine name | Topic | Target audience |
|---|---|---|
| Portfolio.hu | Economy, business, tech | Business decision-makers, entrepreneurs, professional readers |
| Femina.hu | Beauty, family, lifestyle | Women aged 25-45 |
| Nosalty.hu | Gastronomy, recipes | Home cooks, gastro enthusiasts |
| Player.hu | Men's lifestyle, tech, car | Men aged 20-45 |
| hvg.hu | Public life, tech, careers | Opinion-forming, educated audience |
| nlc.hu (Nők Lapja Café) | Women's issues, relationship, horoscope | Wide audience of women |
| 24.hu / Startlap.hu | News, daily updates | General, mass access |
| HelloFriday.com | Rural life, agriculture, tourism | SMEs, rural consumers |
| Roadster.hu | Premium lifestyle, travel, design | Urban, premium target group |
| Creative.hu | Marketing, advertising, design | Professional decision-makers, agencies |
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Offline (print) magazines - prestige and physical presence
| Magazine name | Category | Dissemination / target audience |
|---|---|---|
| Nők Lapja | Women's weekly | National, wide female audience |
| Forbes Hungary | Business magazine | Business people, start-up sector |
| Éva Magazine | Family, lifestyle, motherhood | Women aged 25-45 |
| National Geographic Hungary | Science, Nature | An educated, environmentally aware public |
| Car Engine | Vehicles, technology | Men interested in car topics |
| Home Magazine | Furnishing, interior design | Homemakers, family planters |
| Watchdog | Business weekly | SME decision-makers, economists |
| Hungarian Kitchen | Gastronomy | Cooks, restaurant visitors, chefs |
| Turista Magazine | Hiking, nature walks | Active lifestyle enthusiasts |
| Traveller Magazine | Travel, experience | Premium audience looking for travel |
Effective advertising starts not with where you advertise - but with why and how. We help you find the answers to these questions and deliver a campaign that really reaches, persuades and gets results.
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Ready to take your brand to the next level? Media planning and buying: Get in touch with us, and let's start working together!
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