Construction marketing and branding for industry leadership!

In construction, innovation, quality and reliability go hand in hand. But a successful company does not stand out from the competition simply because of the excellence of its products. Conscious construction communication and branding play an equally important role in linking a company's name with professional excellence. Aluman Union - the Alutech is the official representative of the brand in Hungary. He recognised this and asked our agency to develop and implement a full marketing communications strategy.

Aluman is a Szeged-based company offering aluminium profiles, garage doors, curtain walls and special windows and doors to its partners. These products are indispensable for modern real estate development to meet your needs. The first step of the cooperation is image design was. A modern, clean visual identity, reflecting the company's technological precision, which exudes strength and reliability.

A digital presence is essential in today's market, so a new responsive website was developed that is not only informative, but also easy to navigate and search engine optimised. The website aluman.hu website looks great on all devices. It showcases the company's full portfolio of products and services, highlighting its references to support organic reach and lead generation.

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Visual content is a key element of real estate development marketing:

In this spirit, we have produced several construction reference films and corporate videos. They show the process of installing garage doors and curtain walls in a real environment. These videos were also published on social media platforms and on the website, thus reinforcing Aluman Union's online presence and credibility. The aim of the films is not only to provide an aesthetic experience, but also to convey professional credibility and to aid decision-making for both private and corporate clients.

Our agency also supported Aluman's sales processes. We created visual sales brochures and leaflets, which were in line with the digital and offline presence. We also decorated the vehicles. Consistent communication and a professional image have helped to make the Aluman brand synonymous with quality and innovation in the eyes of industry players.

The project delivered a comprehensive construction marketing strategy combining modern design, digital channels and offline communication tools. This approach has enabled Aluman to make a lasting impression on its partners and customers not only through its products but also through its visual communication.

Experience has shown that well-constructed construction communication gives the industry a competitive edge and provides a long-term foundation for successful business operations.

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