Brand audit - We give you a true picture of your brand's current strength

A brand audit is a strategic, comprehensive marketing analysis that helps you map your company's current brand structure, market position and communication effectiveness. The aim of a brand analysis is to uncover how your brand is perceived by your target audiences and how consistent your visual and content presentation is. This brand review highlights the factors that strengthen or weaken your brand and offers concrete opportunities for improvement. If you want to build a strong, well-positioned brand, it's essential to conduct a brand audit on a regular basis. A thorough brand analysis provides a basis for strategic decisions and helps improve your brand's market position and perception.

Why is brand audit important?

A professional brand analysis will give you a deeper understanding of how your market works, the expectations of your target group and the strategies of your competitors. It will not only map your current situation, but also point you in the right direction for effective marketing decisions and effective brand strategies. It reveals weaknesses and helps you identify where your brand is inconsistent or not resonating with your target audience. It shows strengths, highlights successful elements to keep. It gives you strategic direction, and based on the brand audit, we give you concrete suggestions on how to further develop your brand - visually, content-wise and emotionally.

What is included in a full brand review?

• Branding analysis: Logo, corporate colours, typography, visual consistency - everything that makes a first impression.
• Communication brand audit: We examine the tone, quality of content and style of your texts: website, social media, advertisements and PR materials.
• Online presence testing: SEO, search results, social presence, organic and paid reach - both from a technical and content perspective are an important part of brand audit.
• Competitor analysis and benchmarking: It shows where your brand stands compared to your competitors and what steps you can take to increase your market advantage. Positioning, highlighting USPs.
• Brand experience audit: Through imaginary user journeys, we look at how the brand is perceived and experienced in practice.
• Setting a strategic marketing direction: It helps you identify the next steps on the road to success.

What happens after the marketing analysis?

• You will receive detailed documentation on the current state of play at the end of the brand audit and a strategic set of recommendations with concrete suggestions: image updates, communication direction changes, new target group segmentation or channel proposals.

Ready to take your brand to the next level? Get in touch with us, and let's start working together!